PROFILE: Business Consulting, Marketing & Sales.

Professional with experience in Marketing (planning, business strategy, business
intelligence, stewardship, trade marketing -execution of strategy: 4P´s-, brand management
& development, brand protection, communications -traditional & digital-, projects, and
management) & Sales (commercial strategy, pricing and commercial conditions, distribution
management, demand generation, KPI´s) in Mexico & LATAM region, working with cross
functional teams (Finance, Supply, CS, R&D, etc); change management for new strategy,
processes, tools & culture: design, implementation, control and improvement. English level
B2, Excel, Tableau, SalesForce (CRM), Trello, etc.

Analytical thinking, problem solving, adaptability, self-motivated, result-oriented, team
leadership, negotiation, big data management, customer focus, budget management,
effective communication –oral & write-, training, operational excellence, business
relationships, stakeholders’ relationships & management, business growth & profitability,
continuous improvement. Certifications in Marketing (Product Strategy), Project
Management and Agile methodologies (Scrum, Kanban, Design Thinking, OKR Master &
Leader, Agile Coach & Leader).